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MarketingDie 18. Auflage dieses Standardwerkes von Kiehl behandelt die wesentlichen Grundlagen und wichtigsten Bereiche des Marketings. Vom "klassischen" Marketing bis hin zu Themen wie Online und Mobile Marketing, Big Data, Soziale Medien, Knstliche Intelligenz, Suchmaschinen optimierung, Affiliate Marketing, In Game Advertising, Data Mining, RFID Technik und Multi Omni Channel Management erlutert der Autor anwendungsorientiert, klar strukturiert und leicht
Die 18. Auflage dieses Standardwerkes von Kiehl behandelt die wesentlichen Grundlagen und wichtigsten Bereiche des Marketings. Vom "klassischen" Marketing bis hin zu Themen wie Online- und Mobile-Marketing, Big Data, Soziale Medien, Künstliche Intelligenz, Suchmaschinen-optimierung, Affiliate Marketing, In-Game-Advertising, Data Mining, RFID-Technik und Multi-/ Omni-Channel-Management erläutert der Autor anwendungsorientiert, klar strukturiert und leicht verständlich alle Erfolgsfaktoren des modernen Marketings. Zahlreiche Übersichten, Abbildungen und Praxisbeispiele erleichtern das Verständnis. Über 600 Kontrollfragen und 50 Übungsfälle helfen, das Gelesene zu vertiefen und den eigenen Wissensstand zu kontrollieren. Dieses Buch eignet sich ideal als Begleiter für Studium, Weiterbildung und Prüfungsvorbereitung sowie als "schnelles" Nachschlagewerk in der täglichen Marketingpraxis. Inhaltsverzeichnis: Marketinggrundlagen. Marketingplanung. Marktinformationsbeschaffung. Produktpolitik. Kontrahierungspolitik. Distributionspolitik. Kommunikationspolitik. Marketingcontrolling. Übungsteil. Lösungen. Literaturverzeichnis. Stichwortverzeichnis.
| EAN: | 9783470512785 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 18., aktualisierte Auflage., 18018 |
| Erscheinungsjahr: | 26.10.2018 |
| Produktform: | Kartoniert |
| Titel der Reihe: | Kompendium der praktischen Betriebswirtschaft## |
| Autoren: | Weis, Hans Christian |
| Redaktion: | Olfert, Klaus |
| Auflage/Ausgabe: | 18., aktualisierte Auflage |
| Seitenzahl/Blattzahl: | 819 |
| Keyword: | Kiehl; Lehrbuch; Standardwerk; Distributionspolitik; Kaufentscheidungsprozesse; Kommunikationspolitik; Kontrahierungspolitik; ontrolling; nagementprozess; Marketingorganisation; Marktforschung; Produktpolitik; Absatz; Absatzwirtschaft; Category Management; CRM; Customer Relationship Management; Datenanalyse; Direktmarketing; Distribution; Diversifikation; Innovation; Kaufentscheidung; Kommunikation; Kundendienst; Markenpolitik; Marketing; Marketingkonzept; Marketing-Konzept; Marketingmanagement; Marketingstrategie; Marketingziele; Marktanalyse; Marktstrategien; Nachfrage; Positionierung; Preisbündelung; Preispolitik; Preisstrategie; Produktdiversifikation; Produktinnova |
| Fachschema: | Business / Management~Management~Absatz / Marketing~Marketing~Vermarktung |
| Fachkategorie: | Betriebswirtschaft und Management: Lehrbücher, Handbücher~Vertrieb und Marketing, Management: Vertrieb und Marketing |
| Bildungszweck: | Lehrbuch, Skript~für die Hochschule |
| Thema: | Optimieren, Verstehen |
| Text Sprache: | ger |
| Seitenanzahl: | 819 |
| Verlag: | Kiehl Friedrich Verlag G, NWB Verlag |
| Länge: | 230 mm |
| Breite: | 161 mm |
| Höhe: | 43 mm |
| Gewicht: | 1235 gr |
| Genre: | Sozialwissenschaften/Recht/Wirtschaft |
| Herkunftsland: | DEUTSCHLAND (DE) |
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4.9 ★★★★★
Based on 1145 reviews
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Product Reviews
★★★★★ 3
Hard As Rock When Cold
Color: White, Size: Standard (Pack of 2)
These are good pillows except they get hard as a rock when the temps go below 65F and take 10-20 minutes to warm up at bedtime.
Not ideal where the winters are colder or for someone with cervical spine issues.
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Reviewed in the United States on March 26, 2026
★★★★★ 5
LUXURIOUS, just like it says
Color: White, Size: Queen (Pack of 2)
I used My Pillows for years which needed constant fluffing throughout the night until they just became useless. Since they became useless, I would always wake in the middle of the night with terrible headaches and my head would be sore all over, throbbing like a boil. I couldn’t stand anything to touch my any part of my head while these headaches occurred. One night almost a week ago I was awake in pain and couldn’t sleep. I started googling for a solution, a pillow that would support a human head, basically a bowling ball. After several products which kept sending me to Amazon, I stumbled upon this pillow. I read all of the reviews. Many compared it to a “luxurious hotel pillow”. So I waited and got them within less than 48 hours. It was a thin box so I wasn’t expecting much. They were vacuum sealed, I opened them and allowed about an hour for them to fully expand. They were comprised of memory foam and down alternative like “luxurious hotel pillows”. They were heavy too. I tried to fluff it for maximum feel. It was extremely firm and I wasn’t able to actually fluff or reform it in any manner really. I could feel the down alternative filling surrounding this semi hard center ( the memory foam I guess) and I fluffed as much as possible. I had difficulty getting it into my pillow case, which was fine to me. It just made me anticipate this perfect looking pillow. I had been suffering with these headaches due to inferior pillows, I couldn’t wait. I laid down and put my bowling ball head on it! It completely supported my head. I normally like my pillow to conform around my neck and shoulders to allow a straight alignment with my head. My head was slightly up, but hey this felt great!!! I could feel the down alternative filler cushioning my head with the firm memory foam in the middle. I could not wait to try it that night. Night comes and I’m excited to see if I can sleep through the night finally without waking with those terrible headaches. I slept almost all through the night except for going to the bathroom once!! And my head wasn’t hurting nor did it feel like a boil!! I was ecstatic to say the least. I know there are people just like me searching for relief. If you can tolerate a firm pillow you can’t go wrong with these pillows. You get two for a great price! I just wish I hadn’t wasted hundreds on My Pillows for all my bedrooms a few months ago. I will be replacing all the pillows in my home with these WONDERFUL pillows!!!
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Reviewed in the United States on March 13, 2025
★★★★★ 5
Awesome Pillow!!!
Size: Queen, Number of Items: 1
This pillow is Amazing!!! So Great to sleep on. I finally can get a good night's sleep!!! Its very soft and comfortable. I also haven’t gotten up with a stiff neck in the morning either!!!
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Reviewed in the United States on May 16, 2026
★★★★★ 5
Love them!!
Size: Queen, Number of Items: 2, Size: Queen, Number of Items: 2
Ok I normally don't leave reviews but I had to on this pillow. I was looking forever for a pillow and was nervous about buying one because you know how that usually goes when it comes to buying pillows. They arrived compressed but when you unwrap them they blow up to be a heavy duty pillow. Firm but not too firm. I don't like super soft pillows that you can roll up in a ball with one hand, I like a pillow that gives support and these do just that. They are cooling as well they are pretty for a pillow with the unique design. If you are in the market for a pillow and reading this THEN BUY THIS PILLOW & come back to tell me thank you. I promise you will NOT be disappointed. No I didn't get paid to say any of this. I wanted to give a honest review where it deserves one! You will not be disappointed! Thanks for the fast over night shipping as well. Not to mention the pricing is on point. I can say right now you will not find 2 pillows of this quality & price.
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Reviewed in the United States on April 1, 2026
★★★★★ 5
Perfect pillows
Size: Queen, Number of Items: 2
Soft, but durable. Comfortable and cool during sleep.
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Reviewed in the United States on May 17, 2026