SKU: 94502404680

Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini

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Influence: The Psychology of Persuasion, Revised Edition by Robert B. CialdiniThe widely adopted, now classic book on influence and persuasiona major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdinithe seminal expert in the field of influence and persuasionexplains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. Youll learn the six universal principles of

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:

  1. Reciprocation: The internal pull to repay what another person has provided us.
  2. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
  3. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.
  4. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
  5. Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.
  6. Scarcity: We want more of what is less available or dwindling in availability.

Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

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SKU: 94502404680

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Ted Hardin
Pawtucket, US
★★★★★ 5
A great book about the middle ages
Format: Paperback
If I was ignorant as most Americans are who call themselves Christian and do not know anything about the middle ages and the development and Christianity I would read this as a good over view.
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Love this beautiful serving plate!
Beautiful, meaningful, loving energy radiates from this practical serving plate. I bought it as a gift for my daughter for her bridal shower. Every time she and her husband use it, it sets a loving, kind and welcoming tone for each other, and all who share a meal with them!
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Sturdy plate
Plate was awesome and very sturdy
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Carol W.
Omaha, US
★★★★★ 5
Good quality and value
I gave one to each my sister and sister in law. They loved it. Good quality and size. I’d buy it again. It’s not a perfect round, so if anal it might bother you. I loved it.
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Gasperin
Houston, US
★★★★★ 1
Exactly as pictured
Pay close attention to the picture of this item. The printing looks off center and the plate is not completely round. See the top in the picture where it goes out of round. It is exactly as you see in the photo. Purchased as a gift but looks off to me so I returned it
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Reviewed in the United States on May 18, 2026

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