SKU: 23511269762

Advanced Google Adwords

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Advanced Google AdwordsThe ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands on tutorials, which readers can immediately use on their own

The ultimate guide to Google AdWords is fully updated for its third edition

This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.

The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll:

  • Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score
  • Explore the intricacies of the Display Network and learn how to interpret reports
  • Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations
  • Understand advanced bidding strategies, and how to best organize and manage an AdWords account
  • Learn how to best test everything from landing pages to ad copy

The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.



Binding Type: Paperback
Publisher: Sybex
Published: 05/12/2014
ISBN: 9781118819562
Pages: 657
Weight: 2.00lbs
Size: 9.80h x 7.60w x 1.40d
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SKU: 23511269762

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4.4 ★★★★★
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M
Verified Purchase
M. Swinney
Battle Creek, US
★★★★★ 4
Sublime Poetry Slightly Flawed by Format
Format: Paperback
I hate to give this work anything less than 5-stars, because at the moment (and probably most future moments) I revere James Wright's poetry. He makes blue collar blackened river Ohio come alive riven death with darkness and life. So this book is a must for poetry lovers. Where it distracts me is the attempts at completeness is a difficult editor's dilemma and one that doesn't serve the poet or the poet's reader well here. There are two James Wright's out there (this book presents three), as is true with most sublimated artist that pass through a learning phase before hitting on their voice, their style. James Wright started as a formalist (not my favored style) hailing structure and rhyme sometimes at the expense of meaning and language (disclaimer...one man's humble opinion belies a personal taste and no two taste buds seem the same). The book of course being a complete work, offers all of those poems of bandied prose. And then the editor offers a bridge or break of sorts in Wright's translated works of German and Spanish poets. Wright was a great poet in English, but the gift of gifted translation should have been left to the likes of W.S. Merwin, Anthony Kerrigan, Charles Tomlinson, and Stephen Mitchell for Neruda, Paz, and Rilke. So, Wright's "Above the River," really first breaks the surface on page 119 after his epiphany to all thing free form. It is then that his poetry sings darkly. I leave you with some of Wright's beautiful language (there's plenty to be had). Buy the book for the rest. In Fear of Harvests It has happened Before: nearby, The nostrils of slow horses Breathe evenly, And the brown bees drag their high garlands, Heavily, Toward hives of snow.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 30, 2003
J
Verified Purchase
Jeffrey Tedford
Bozeman, US
★★★★★ 5
A Twentieth Century Teasure
Format: Paperback
James Wright's poems are acts of courage. His persistent advocacy of the underdog is real and clear-eyed(American Twilights 1957, written fo the executed killer Caryl Chessman). "Arrangements with Earth for Three Dead Friends" is one of the most moving elegies I know in the language (taken from his early career). Then there are the wonderful and luminous translations "ten Short Poems: from the Spanish of Juan Ramon Jiminez, Pablo Neruda's "Anguish of Death", Cesar Vallejo's "I Am Freed" and many others. These are vital and wide-ranging poems that belong in every library.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 11, 2013
A
Verified Purchase
A. Non
Cuba, US
★★★★★ 5
Wow! Wright Rocks!
Format: Paperback
This collection brings together both the greater & lesser known works of James Wright so that students or lovers of poetry can get a true feeling for his style & focus. Some pieces seem less focused, while others hone in with cruel beauty on those moments where the literal and the figurative worlds collide. Brilliant poet. I recommend this book especially to serious students of poetry.
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Reviewed in the United States on March 12, 2016
I
Verified Purchase
IBALONG
Los Angeles, US
★★★★★ 5
HIGHLY RECOMMENDED.
Format: Paperback
UP THERE WITH THE BEST. HIGHLY RECOMMENDED.
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Reviewed in the United States on January 27, 2018
P
Verified Purchase
Pleased Customer
Draper, US
★★★★★ 5
A complete collection of Wright's poems
Format: Paperback
Am enjoying reading Wright's poems.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 22, 2021

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