Advertising for Dummies
SKU: 29202404836

Advertising for Dummies

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Description

Advertising for DummiesSo, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place but it doesn't have to be. Advertising for Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.



Binding Type: Paperback
Publisher: For Dummies
Published: 01/01/2007
ISBN: 9780470045831
Pages: 312
Weight: 1.10lbs
Size: 9.10h x 7.40w x 0.70d
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SKU: 29202404836

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Dallas, US
★★★★★ 1
WORST PRODUCT I HAVE EVER BOUGHT- and I’m NOT picky.
Color: Black, Color: Black
DO NOT BUY. Genuinely the worst product I have ever bought. I’m not a picky person. But upon receiving this bag, I immediately felt iffy about the material of the bag. Then I opened it to get a whiff of a rancid fishy smell. As I’m not a picky person, and it was $20, I moved past these two immediate issues. My problem came on day 4 when the interior ripped. The material is so cheap it was not able to be sewn to be fixed. I was irritated, but was able to move on from even this. Day 6 of use was the final straw for me. The zipper got caught and completely stuck on the ripped material. While trying to wiggle it, the tab to pull the zipper came off. While again trying to get it open by hand, the zipper ripped completely open and part of the zipper track came off. This is THE MOST DISAPPOINTING ITEM I HAVE EVER BOUGHT. Absolutely DO NOT RECOMMEND. DO NOT GET THIS BAG. I don’t even want to give this one star.
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Lauren
Battle Creek, US
★★★★★ 5
SO MUCH SPACE AND IS SO CUTE
Color: Black, Color: Black
I LOVE this bag. To give you an idea, yeah duh it’s cute whatever. BUT let me tell you I brought this to an all day race event and fit my (large) wallet, 2 pairs of sunglasses, all of my lippies, AND NOT ONE BUT TWO FULL BOTTLES OF COKE!!! And it still zipped. Insane amount of space in this thing and it’s so cute too. 10/10 would recommend and I’m buying it in the khaki color too!
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Reviewed in the United States on October 5, 2025
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Fort Morgan, US
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Beautiful
Color: Beige
Beautiful! Better quality than I expected
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Ana
West Palm Beach, US
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Worth every dollar!
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Divine!
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Blush & Bubbles Blog
Dallas, US
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Cute & stylish
Color: Dark Black
Purchased this clutch for a Christmas event. It was compact, stylish and made heads turn. I loved it. I was able to fit a slim wallet, a lipstick, my max pro phone and some gum. The color was great - I ordered the black with gold. And for the real reason I bought it - the fact that it is similar to a major brand but paid nowhere near that, made it all worth the price.
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Reviewed in the United States on December 26, 2025

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