SKU: 45723567261

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

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One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable CompanyFrom award winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow up to his bestseller One Simple Idea How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss? You're thinking the right things. Now, the next step is to take action and that's

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea

How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss?

You're thinking the right things. Now, the next step is to take action--and that's exactly what One Simple Idea for Startups and Entrepreneurs is all about.

Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or "renting" your great ideas.

Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business--without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:

  • Develop, test, and protect your idea
  • Plan and launch your business
  • Manufacture, package, market, sell, and distribute your product
  • Manage and grow your business
  • Prepare for and implement your endgame

Key draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.

You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea--and the passion to make it happen.

Praise for One Simple Idea

"This book is straight-forward, no-nonsense information for how to start a successful company. Read it "
--Barbara Corcoran, investor/shark on ABC's reality hit Shark Tank

"The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book."
--Nolan Bushnell, inventor of Pong(R) and founder of Atari(R)

"Kudos One Simple Idea for Startups & Entrepreneurs is brilliant A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago."
--Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets(R), XiaXia Pets(R), DeGeDar(R) and others

"I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf."
--Todd Basche, inventor of Word Lock(R), the #1 selling word combination lock

"Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen's most recent work, One Simple Idea for Startups & Entrepreneurs."
--Ron Hazelton, former home improvement editor for ABC's Good Morning America and leading authority in the do-it-yourself home improvement field

"One Simple Idea for Startups and Entrepreneurs is a MUST read. The process is broken down into steps that makes it simple to follow and gives you a roadmap to Success."
--Gene Luoma, Inventor of Zip-It Clean(R)

"Advice is everywhere but good advice is very rare. Stephen Key' One Simple Idea for Startups & Entrepreneurs is the exception."
--Steve Greenberg, author of Gadget Nation and co-host of Food Network's television program Invention Hunters

"Stephen's a trailblazer in what is now widely accepted as the emerging field of frugal innovation."
--Patrick Raymond, Invention Expert for Huffington Post, creator of InventionScore(R), and co-host of Invention Hunters on Food Network

"Stephen Key is the real deal. Without his knowledge and willingness to share it, I would not have been able to successfully bring my own product to market. Now readers of One Simple Idea for Startups & Entrepreneurs have the same opportunity to benefit from an education in startups and just how true it is that all it takes is persistence and one simple idea."
--Nancy Tedeschi, inventor of SnapIt Screw&(TM) and prize winner of the WalMart Get on the Shelf contest

An easy, important read for practitioner and academic alike. . . . Highly recommended."
--Choice



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 11/12/2012
ISBN: 9780071800440
Pages: 234
Weight: 1.15lbs
Size: 9.10h x 6.30w x 1.10d

Review Citations: Choice 04/01/2013
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SKU: 45723567261

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4.2 ★★★★★
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leeann mesa
Cuba, US
★★★★★ 3
another chapter in the Batman story
Format: Kindle
Was good but I didn’t love it. There were definitely some high points but I just was not glue reading the next part every time. Some of it was the art teams were also highs and lows. When the art was better I did find myself more engaged with the story. Also to be fair when I read different volumes I have to at time get caught up on which universe version is this going on from. Sometime it can get confusing if your an older read like myself and you have tons of other canon that does always fit in.
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Reviewed in the United States on September 2, 2025
J
Verified Purchase
Jonnie Sparko
Grantham, US
★★★★★ 5
An Epic tale and more...
Format: Paperback
I couldn't be happier with this book. Not only does this carry the cosmic Spidey issues that crossed over through the three Spidey books of the time, Amazing, Spectacular, and Web of Spider-Man, but also the 1990 annuals of each book, which had our hero shrunken down to the size of an insect and smaller, fighting alongside Ant-Man against would be technology thieves and then through the Microverse. We have the full annuals so there's even stories featuring Mary Jane, Aunt May, and others in the Spidey universe. With the inclusion of the Punisher and Venom Amazing Spider-Man issues, it almost feels like three trades in one thick book of Spidey goodness. The art is fantastic also. From Sal Buscema's underrated Spectacular series, to Erik Larsen's Amazing series, and even Todd McFarlane's last Amazing Spider-Man issue where Spidey punches The Hulk so hard, he leaves him orbiting Earth! While this book has several writers and various other artists, I still find this to be a cohesive collection well worth the price of admission.
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Reviewed in the United States on December 12, 2013
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Adam Graham
Cuba, US
★★★★★ 4
Spidey SMASHES Hulk
Format: Paperback
This book presents nearly 500 pages of Spidey Comics from 1989-90, Collecting Amazing Spider-man 326-333 and Annual #24, Spectacular Spider-man 158-160 and Annual #10, and Web of Spider-man 59-61 and Annual #6. The big event of this comic ties into the much larger Acts of Vengeance story arc. Several supervillains team together, realizing that they've been losing to the same people for 25-30 years. They come up with the idea of trading and going after each other's enemies, thinking that the heroes will not know how to react. (Apparently, it never occurs to them that they will also not really be able to respond to the heroes techniques.) Because Spidey at that point had three magazines a month, that met he'd be hit with three times the rivals. But after serving the first attack of Graviton, Spidey has an accident that ramps up his powers and makes all attacks on him go very badly for the villain with one villain even getting accidentally killed in the process. I have to admit that there was something wonderfully pleasing about Spidey knocking around the likes of Magneto and the Hulk like they were rag dolls. Seriously, the first nine issues in this book, are Spidey kicking one threat after another as he has power on par with the Silver Surfer. We don't learn until the last issue the real reason for the power and longtime readers had to be scared that this was another alien costume, and in a way it was, but if this was like the symbiote, it was a good force that bestowed the uni-power when it was needed. The whole thing has a pretty satisfying ending. Probably my chief complaint with this book is that the true core of the Cosmic Power ends on page 210, really, AS #329-333 have nothing to do with the Cosmic Powers story and the Annuals are very vaguely related. AS #329 and 330 is a somewhat violent (but not overly so by today's standards) crossover with the Punisher battling drug cartels and a US government plot to smuggle drugs. The story has some serious moments but ends with one of the goofiest concepts in comics ("Cocaine Standard" 'nuff said). Issues #331-333 is solid story of Eddie Brock/Venom escaping prison and it's interesting in its own right. There's a three part story spread across all three annuals in which Spider-man is shrinking. At first in the Amazing Spider-man Annual, it looks like it's because of inhaling Ant Man's shrinking gas but it's not that at all as we find out in the other two annuals. The story is decent enough, though Marvel's decision to make people buy all three annuals back in 1990 was somewhat chintzy, though defensible since the story runs 70 pages. For 70 pages, it was good but not great. However, Marvel actually reprinted everything in the annuals which is a bit of a mixed bag for readers. On one hand, you get the full Annuals with all the extras. On the other, it breaks up the "Spidey's Totally Tiny Adventure Story" and you get a very mixed bag of extras. My thoughts: "The Mercy Bomb"-A story told in part by Spider-man co-creator Steve Ditko. Seemed to have an anti-war message but didn't tie into anything and was just blah. Grade: D "A Time to Choose/The Choice":Whatever can be said for spreading the 70 page Spider-man story across three annuals. There was really no reason to break this story of a reformed Sandman facing a tough choice when he's offered a chance to go back to the old life of crime by the Trapster and the Wizard. It's an okay story but seems a little forced. Grade: C+ "Pete and MJ's New Pad"-After the loss of their condo to an unethical real estate developer, Pete and MJ moved into a new apartment. This special feature took a look at the apartment revealing that it's an average apartment with nothing interesting in it. Grade: D "Amazing Fantasy"- A not so Amazing dream sequence filler. Grade: F "Pale Reflection"- Former Spider-man villain Hobie Brown goes on a job and learns that he can get beat up. Really? Grade: D- "What I Did on My Summer Vacation"-A ten page story featuring juvenile delinquent turned crimefighter Rocket Racer, who'd appear in Spider-man: TAS. An okay but not great story. Grade: B "Sales Day for a Shootout:" Aunt May helps the Punisher kill terrorists. Actually surprised at how positively the Punisher was portrayed in this. Grade: B+ "Eleven Angry Men and One Angry Woman:" This take on Twelve Angry men as Mary Jane as the only hold out on a jury ready to acquit a defendant who claims Spider-man was a thief. There's some humor and a little bit of poignancy. Of course, the wife of Spider-man shouldn't be on this jury but it was a fun story. Grade: A- "Child Star"-One of the weirder stories in here involves a two year old getting the unipower that Spidey had because a couple summoned demons to help play the stock market. Grade: D The book ends with material from the first Trade Paperback printing of the main 9 issue Cosmic story which means that you get to find out the background of the book after it's over. In addition, there's a lot of ongoing plots in this book that were dropped into the middle of because of comic continuity. Joe Robinson is in jail and we really don't know why. Aunt May's friend Nathan is dying but we don't know when she met him or how deep their friendship is. The Black Cat begins to get, well catty, about Peter having married Mary Jane and threatens to break Flash Thompson's (now Peter's best friend) heart out of spite. However, this is just the nature of jumping into an ongoing comic book story. That said, with all the things I've mentioned, I can't bring myself to rate this less than 4 stars. The core material is awesome and so are most of the actual Spidey stories outside of it, despite the uneven nature of the non-Spidey stories. What's particularly pleasing is seeing the Parker-Watson marriage for fans of that relationship that was abandoned with One More Day. It's not a perfect marriage, but it's clear that it's a positive in Peter's life and it's written way that's not glamorized but is appealing. If you can take the book's hiccups, this is a good book for teenagers and adults.
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Reviewed in the United States on April 21, 2014
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Verified Purchase
JT
Omaha, US
★★★★★ 5
Acts of Vengeance
Format: Kindle
This is one of my favorite storylines and one of my first experiences reading Spidey. Lots of silly nostalgic fun. Seriously, I really enjoyed the villain cross-overs.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 1, 2022
J
J. Dollak
Los Angeles, US
★★★★★ 5
A redundant, but improved, collection of Spider-Man's cosmic arc.
Format: Paperback
I've put off getting this volume because many of the stories have been printed elsewhere, particularly the McFarlane work. Plus, there was already a trade paperback of the Cosmic Spider-Man arc... But this volume is a worthwhile replacement for those. Ignoring the Cosmic material, which is generally really enjoyable, there are a few other stories collected here. There's a two-issue story of Spider-Man teaming up with the Punisher. Then there's a short two-issue story of Spider-Man against Venom. After that... three annuals, covering Spidey's Totally Tiny Adventure. It's a pretty silly story that guest stars Ant-Man for the first issue. This story is unusual, since it feels like the kind of story I would expect Marvel to publish in the late 60s or 70s. Artwork in annuals usually seems a little sub-par, but it's nice to see these stories reprinted. Even better - the supplemental stories from the annuals are reprinted! We get solo stories for Solo, Sandman, Ant-Man, Prowler, Rocket Racer... I was pleased to find that the Rocket Racer story ties into the Scourge storyline from Captain America! There are other bonus pages, reprinting artwork, introductions from other collections, etc. They even include some of the Spider-Man trading cards from the old Marvel Universe cards! I'd also like to take the opportunity to point out how much I enjoy Erik Larsen's artwork on Spider-Man. He brought his own flavor to Peter and Mary Jane. Supporting cast characters are well-defined. He has a lot of fun with background characters or people who get one or two lines. I read these comics when they first came out, and these reprints are far more enjoyable. The coloring is well matched up, the paper is great, and everything is lined up perfectly.
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Reviewed in the United States on January 3, 2015

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