SKU: 56263977698

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the

* WALL STREET JOURNAL BESTSELLER *

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.



Binding Type: Paperback
Publisher: Picador USA
Published: 12/03/2019
ISBN: 9781250203410
Pages: 304
Weight: 0.55lbs
Size: 8.20h x 5.40w x 1.00d
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SKU: 56263977698

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Sami Joe
Houston, US
★★★★★ 4
Super cute
Color: Pink/Pink Mirrored Pink, Lens Width: 53 Millimeters
These are super cute and really love them except they are a tad too heavy I think for glasses. Made very well with quality materials, I found no cosmetic imperfections on the glasses. The overall look and stye of these are great and I really do love them I just can't wear them for too long due to the weight it becomes irritating.
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Calbee Q
Pawtucket, US
★★★★★ 4
Very cute, but the colors are a bit limited!!
Color: Dark Green/Azure Internal Mirrored Silver, Lens Width: 53 Millimeters
These oval oval sunglasses are super cute ,They will look great on any shape of face. Green is one of my favorite colors, but green is also a great test of matching skills! The lenses of Swarovski sunglasses are coated with a 100% UV protective coating to protect your eyes from UV rays!
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Reviewed in the United States on November 23, 2023
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Houston, US
★★★★★ 5
My son loved them
Style: Hinged Post
They were really nice and I thought about keeping them for myself. LOL Gave them to my son as a gift and he loved them. He wears them all the time and they still look good. They are just the right size that a girl or guy can wear them.
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jim
Omaha, US
★★★★★ 4
Nice earrings
Style: Hinged Post
First package that was shipped to me was completely empty but they did ship out the product within a few days, diamonds are smaller then expected but they look nice
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Kathleen Dzubin
Natrona Heights, US
★★★★★ 5
They are very dainty.
Style: Hinged Post
Nice size, very much smaller than I expected.
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Reviewed in the United States on February 13, 2021

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