The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
SKU: 5754834500

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

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Description

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth MarketingNo passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash up of the latest in wonky academic research with practical, real world stories shows how any business can

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.

The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.

The Passion Conversation will change your perspective on marketing by:

  • Explaining the three motivations for people to talk about businesses and causes
  • Detailing how every marketing problem is a people problem in disguise
  • Giving heartfelt evidence that marketing materials are now conversation tools
  • Showing how customer communities sustain word of mouth while also sparking financial impact
  • Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"

The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.



Binding Type: Hardcover
Publisher: Wiley
Published: 08/26/2013
ISBN: 9781118533338
Pages: 224
Weight: 0.75lbs
Size: 8.50h x 5.90w x 0.90d
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SKU: 5754834500

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Asurion is counting on the fact that you don't know how to read. They made the claim process aggravating and as difficult as possible. I CAN read and had to review the terms and conditions with them on the phone and threaten to involve an attorney before they would honor the coverage. They tried to say my product was not portable, when the word "portable" is literally in the name of the product. Then they tried to say the the accidental drop was not covered, but it clearly states in the terms and conditions that an accidental drop and a cracked screen is a covered event. I buy the coverage almost every time I am offered it, but I will be rethinking that going forward and Amazon should consider finding a different company to issue the protection plans for their products because I fear this is the beginning of a lot of complaints. I have filed a claim in the past and it was very straightforward and easy, but they must have a new company managing the plans now, because it was anything but easy. If I was an older person who was not tech savy, or who just took someone's word at face value, I would be out the cost of my item and the protection plan. BUYER BEWARE
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