Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements
SKU: 69695564437

Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements

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Uprising: How to Build a Brand--And Change the World--By Sparking Cultural MovementsThe secret to movement marketing? Your customers want to make a difference "Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy." Daniel H. Pink, author of Drive and A Whole New Mind "Want to change your customers' buying habits?

The secret to movement marketing?
Your customers want to make a difference

"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy."
--Daniel H. Pink, author of Drive and A Whole New Mind

"Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement."
--Sally Hogshead, author of Fascinate and creator of HowToFascinate.com

"Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing."
--Adam Morgan, author of Eating the Big Fish and The Pirate Inside

"A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow's marketing landscape."
--Boutros Boutros, Senior Vice President, Emirates Airline

About the Book:

Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.

We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India's Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.

Using client case studies and contributions from a global team of movement marketing forerunners--among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer--Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:

  • Stop talking about yourself--let the movement control your message
  • Home in on the core objectives of your concept or brand--and align these values with what people are for (or against)
  • "Light the spark"--create a culture within your organization that can embrace and drive a movement
  • Leverage your assets--content, events, expertise, connecting platforms--to give people tools to spread your gospel
  • Adjust concepts to travel across borders and link people across cultural boundaries

The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 02/17/2012
ISBN: 9780071782821
Pages: 256
Weight: 1.20lbs
Size: 9.10h x 5.90w x 1.00d

Review Citations: Choice 08/01/2012
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SKU: 69695564437

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Guy Montag
Los Angeles, US
★★★★★ 4
Another Great Watch From OLEVS
Color: 2942 All Blue
OLEVS makes great and affordable everyday wear watches, and I quite enjoy this large square face watch, with one minor complaint. I opted to try the all blue design, and it looks really sharp. The deep blue causes the smaller accent colors like rose gold, white, and red, to really pop, giving the watch a nice definition and complex look. The size is nice and chunky, and the watch has a good weight, making it feel high quality. The only complaint I have is with the back of the watch face. The four "corners" of this watch on the back aren't smooth, leaving a few rough edges. It doesn't cause any visual changes, but I did have a moment or two where the back of the watch caught a hair on my arm, causing me to feel not so great. This is but a small complaint though. Overall, I'm quite the fan of OLEVS watches for regular and casual wear. They are visually striking, well made, and at a great price point. Highly recommended.
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Reviewed in the United States on May 1, 2026
I
Ieshia A.
Pawtucket, US
★★★★★ 5
Beautiful OLEVS Luxury Square Chronograph Watch
Color: 2942 All Black
This OLEVS luxury square watch definitely makes a bold first impression. The oversized rectangular face combined with the black stainless steel strap and rose gold accents gives it a modern, high-end look that stands out without trying too hard. It has that “statement piece” vibe perfect if you want your accessories to get noticed. The dial design is where this watch really shines. It features multiple sub-dials, a moon phase display, and luminous hands, all layered into a skeleton-style face that feels detailed and slightly futuristic. While it looks complex, the layout is still readable once you get used to it. The luminous feature is a nice touch for low-light visibility, though it’s not extremely bright. In terms of build, the stainless steel strap feels sturdy and durable, and the watch has a solid weight to it and giving it a premium feel on the wrist. The clasp is secure, though you may need to adjust the links for a perfect fit. The water resistance is suitable for everyday splashes, but it’s not something you’d want to rely on for swimming. The quartz movement will keeps accurate time, and the chronograph functions add a sporty edge, though they’re more of a bonus feature than something most people will use daily. Pros: * Eye-catching, luxury-inspired design * Durable stainless steel build * Multifunction dial with chronograph and moon phase * Comfortable weight with a premium feel Cons: * Dial can feel a bit busy at first * Luminous feature is moderate, not very strong * Not ideal for heavy water exposure This OLEVS watch is a great choice if you’re looking for an affordable timepiece that looks far more expensive than it is. It blends style and functionality well, making it perfect for dressy occasions or elevating everyday outfits.
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Reviewed in the United States on April 25, 2026
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Peter
Dallas, US
★★★★★ 5
Amazingly nice watch!
Color: 2942 Silver Black
I'm a big watch guy. I own many watches, of various brands, styles, and colors, along with both an Android and Apple watch. I like being able to pick a watch that goes just right with what I'm wearing. All that being said, this watch is an excellent addition to my collection, and here are my thoughts after having worn it multiple times. This watch looks incredibly nice and is very well made for the price. It's currently around $50, and that's amazingly affordable considering the quality you get. I have the Silver Black version and it's gorgeous. It keeps time without issue and is easy to read, even in the dark thanks to a special coating that absorbs light. There are additional smaller dials inset that are also still easy to read, despite the smaller size. Setting time and date is easy, and I was able to adjust the band easily with the provided adjustment tool. This watch is on the heavier side and I like the feel of it, but I know some people prefer lighter watches, so keep that in mind. Nevertheless, I find it comfortable and classy. Overall, I really like this watch and I highly recommend it. At its current price, it's an instant buy.
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Reviewed in the United States on May 28, 2026
T
Tanisha R
Houston, US
★★★★★ 5
Bold and Eye Catching Watch That Adds Style to Any Outfit
Color: 2942 Black Red
I picked up this OLEVS square face watch because I wanted something that stood out more than a basic everyday watch. When it arrived, the first thing I noticed was how bold the design is. The large face and black with red accents really catch your attention, and it gives off a stylish look that works well with both casual and dressier outfits. One thing I really like about this watch is how much detail it has. The multiple dials give it a more high end look, and it feels like more than just a simple timepiece. The weight feels solid on my wrist without being uncomfortable, and the strap fits well once adjusted. I also like that it is easy to read the time, even with all the extra design elements. There are a couple small things I noticed after wearing it. The larger face may feel a bit bulky at first, especially if you are used to smaller watches. The design is also very bold, so it may not match every outfit depending on the look you are going for. Even with those small things, I have really enjoyed wearing it. It is a stylish and eye catching watch that adds personality and works well when you want something a little different.
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Reviewed in the United States on April 26, 2026
J
Jason A
New York, US
★★★★★ 5
Love the squarish shape dials are cool and helpful. ❤️‍🔥
Color: 2942 All Blue, Color: 2942 All Blue
There's a lot to love about this watch. The squared profile gives you that big watch look without being gaudy or ridiculous. The blue with gold accents look great with both dress and casual clothes, especially denim. I love this watch's features and I've gotten multiple compliments on it. great value all around. Here's what stands out to me: ✅ The blue with gold accents are really stunning and unique. I've had people start conversations with me over this watch. 👍 ✅ The squarish shape is complimentary for average and smaller wrists (doesn't look too bulky.) ✅ Gold accents look very distinguished, and the blue is great with jeans or a blue suit, very unique. ✅ The sun and moon dial is a beautiful feature that makes me happy. 🤷😅 ✅ The 24hr time dial is extremely helpful. I need to refer to military time so that's nice. 🪖💪 ✅ At a glance, the hands and accents are great for far-sighted folks like me. ✅ It's nice to have a date window at the bottom for quick reference. ✅ The linked watch band is comfortable and has a great symmetrical and slim profile that doesn't add bulk and doesn't pull at arm hair. ✅ The band does not sound hollow or jingle. (why I shake it in the video) ✅ The buttons and time setting are easy to access. I'm really enjoying the quality and look of this watch but if there are any changes in my opinion or its quality, I'll be sure to report back in. 🤞 I hope you found my notes, pictures and video useful. Be well! ❤️‍🔥
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Reviewed in the United States on April 27, 2026

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