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Description
The Sales Advantage: How to Get It, Keep It, and Sell More Than EverNow, for the first time ever, the time tested, proven techniques perfected by the world famous Dale Carnegie(R) sales training program are available in book form. The two crucial questions most often asked by salespeople are: How can I close more sales? and What can I do to reduce objections? The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate
Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie(R) sales training program are available in book form. The two crucial questions most often asked by salespeople are: How can I close more sales? and What can I do to reduce objections? The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful--a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as:- How to find prospects from both existing and new accounts
- The importance of doing research before approaching potential customers
- How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it)
- How to reach the decision makers
- How to sell beyond questions of price The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.
Binding Type: Paperback
Publisher: Free Press
Published: 03/16/2013
ISBN: 9780743244688
Pages: 304
Weight: 0.90lbs
Size: 8.90h x 5.90w x 0.80d
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4.8 ★★★★★
Based on 76 reviews
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Product Reviews
★★★★★ 5
Didn’t last long but they had a blast
Color: Octopus Purple & Blue
These octopus squeak and crinkle dog toys were a hit with my two pitties. I had about two hours of quiet out of them before they started ripping them apart to get the squeakers. For this reason, you will want to watch your dog if they are a larger breed. They were super cute when they arrived and are a fantastic price for the fun my dogs had with them. I will definitely order them again.
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Reviewed in the United States on February 8, 2026
★★★★★ 5
Great value and quality!
Cute and My dog loved them! Pretty durable.
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Reviewed in the United States on June 1, 2026
★★★★★ 4
Cute for a puppy or small dog- not meant for chewers
Color: Octopus Purple & Blue, Color: Octopus Purple & Blue
I bought this cute squid two-pack as Christmas toys for two dogs, and they’re absolutely adorable. The colors are bright and fun, and the crinkle sound inside is very appealing especially to the puppy I was buying for.
They are a little smaller than I expected, but I added a photo with my hand in it for size reference. The size ended up being perfect for our 12-week-old Irish Setter/Golden Retriever mix. He loves grabbing the tentacles and flinging it around. It’s easy for him to hold, shake, and carry, which makes it a great puppy toy.
I also have a German Shorthaired Pointer, and it’s definitely not big enough or sturdy enough for her, she doesn’t really play with it. But for a puppy or small dog, it’s ideal.
The Tupac is ideal, but losing one star just for durability and size.
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Reviewed in the United States on February 21, 2026
★★★★★ 5
Lasted longer than I expected! But Still going...
Color: Octopus Yellow & Green
My dog was hesitant at first, which was strange because he loves the squeaker toys. would smell them and then walk away (I think it had a manufacturing smell) but after a few hours of airing out the fight (Playing) was on!
Lasted longer than I expected! the squeak was gone from one of them but somehow, he managed to get it working again. normally he would chew the guts out to get to the squeaking piece, but they are surprisingly both still in tacked!
and also, he refuses to share with his big brother even though he has two of them!
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Reviewed in the United States on December 30, 2025
★★★★★ 3
Another one bites the dust!
Color: Octopus Purple & Blue
Good toy, but nothing spectacular. Took my 10 month old girl less than a day to kill the squeaker lol. Item is still intact meaning its not shredded but once squeaker dies she's pretty much done with it.
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Reviewed in the United States on December 20, 2025
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