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The Kelloggs: The Battling Brothers of Battle Creek***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" Bing Crosby From the much admired medical historian ("Markel shows just how compelling the medical history can be" Andrea Barrett) and author of An Anatomy of Addiction ("Absorbing, vivid" Sherwin Nuland, The New York Times Book Review, front page) the story of America's empire builders: John and Will Kellogg. John Harvey Kellogg was one of
***2017 National Book Critics Circle Award Finalist for Nonfiction***"What's more American than Corn Flakes?" --Bing Crosby From the much admired medical historian ("Markel shows just how compelling the medical history can be"--Andrea Barrett) and author of An Anatomy of Addiction ("Absorbing, vivid"--Sherwin Nuland, The New York Times Book Review, front page)--the story of America's empire builders: John and Will Kellogg. John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules--Ellen called it "health reform." The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America's finest Medical College. Kellogg's main medical focus--and America's number one malady: indigestion (Walt Whitman described it as "the great American evil"). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons-like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades--changing the lives of millions and helping to shape our industrial age.
Binding Type: Paperback
Publisher: Vintage
Published: 07/10/2018
ISBN: 9780307948373
Pages: 544
Weight: 1.10lbs
Size: 8.10h x 5.30w x 1.20d
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★★★★★ 5
funny
Format: Kindle
It was very funny and it was a child book which would be good for little kids. I highly recommend
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Reviewed in the United States on July 23, 2024
★★★★★ 5
Good smells, better clean
Scent: Assorted, Scent: Assorted
This Rinse & Robust 4-pack men’s soap is a great option for anyone looking for a refreshing and rugged scent in their daily routine. The bars come in four distinct manly fragrances—Santal, Leather, Charcoal & Clove Oil, and Cedar Citrus—which provide a long-lasting clean feeling. Made with natural ingredients like oat, green tea extract, and coconut oil, these soaps offer both exfoliation and moisture without harsh chemicals like sulfates or parabens. The 4-in-1 design makes them versatile for body, hands, face, and even shaving, making skincare simple and convenient. Packaged in a sleek gift box, this set makes an excellent gift for any man who appreciates high-quality grooming products.
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Reviewed in the United States on January 29, 2025
★★★★★ 5
Smells amazing!
Scent: Assorted
All of my boys loved these, highly recommend if you looking for natural soaps that smell amazing.
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Reviewed in the United States on March 28, 2026
★★★★★ 4
Good product
Scent: Assorted
Good soap set I like the smell and the 4 pack last a good while. My only complaint about the soap is at the end it was soggy soap and hard to get it to dry.
I will give the other bar a try if it does the same thing I might not be using this.
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Reviewed in the United States on May 18, 2025
★★★★★ 5
Recommended
Scent: Assorted
I like this soap. It has great scent with adequate strength to support feeling fresh and clean. This soap easily cleaned my skin and removed body oils without making my skin dry or itchy or uncomfortable in any way. I also appreciate the cost is more friendly as compared to similar bar soaps with popular brand names.
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Reviewed in the United States on October 11, 2025
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