El Humo, La Patria O La Tumba / Smoke, Country or Grave
SKU: 77449476001

El Humo, La Patria O La Tumba / Smoke, Country or Grave

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Description

El Humo, La Patria O La Tumba / Smoke, Country or GravePara el principiante fumar un cigarrillo es un acto simblico: Ya no soy el nene de mam, soy fuerte, soy un aventurero []. Cuando se desvanece la fuerza del simbolismo psicolgico, empieza el control del efecto farmacolgico para sostener el hbito. Philip Morris (1969) Lo inesperado: las polticas antitabaco de un pequeo pas al sur de Amrica Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en

«Para el principiante fumar un cigarrillo es un acto simbólico: Ya no soy el nene de mamá, soy fuerte, soy un aventurero [...]. Cuando se desvanece la fuerza del simbolismo psicológico, empieza el control del efecto farmacológico para sostener el hábito». -Philip Morris (1969)

Lo inesperado: las políticas antitabaco de un pequeño país al sur de América Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en juego su arsenal de abogados en defensa de los intereses comerciales y demandó a Uruguay en una corte internacional. El juicio adquirió fama mundial. Se lo conoció como «la lucha de David contra Goliat».

Este libro cuenta esa historia, pero va más lejos. Sus páginas son un recorrido por algunos hitos culturales del cigarrillo. Hablan del placer y la dependencia de un objeto que forma parte de la memoria colectiva. También cuentan las historias de vida de hombres y mujeres que alzaron sus voces en defensa de la salud, en tensión permanente con una industria que vende ilusiones.

Con talento en la escritura y rigor en la investigación, Emiliano Zecca ofrece una mirada desde el periodismo narrativo, presentando hechos y protagonistas de modo tal que el lector pueda completar el puzzle desde su propia mirada.

ENGLISH DESCRIPTION

Unexpectedly, the anti-smoking policies of a small South American country set off alarms at the big tobacco companies. In 2010, the industry giant Philip Morris deploys its legal team to defend its business interests, suing Uruguay in international court. The trial soon evolves into a notorious "David versus Goliath" struggle.

This book tells that story and much more. It is a look back at the culture of the cigarette, an object that holds a place in our collective memory as the source of pleasure and dependency. It is also the story of the many men and women who advocate for public health in an ongoing clash with an industry built on illusions.

A talented writer and researcher, Emiliano Zecca uses literary journalism as his medium to introduce facts and protagonists, encouraging readers to view the puzzle from their own perspective.

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SKU: 77449476001

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J. Koller
Fort Morgan, US
★★★★★ 1
Issues still persist even with the new rechargable version.
Nite Ize just can't get this figured out. This ball is by far my dogs favorite ball. We play ball daily, and when we don't get in a ball session during the day, we pull one of these out after dark. The problem persists even on the new rechargeable design. They just don't last. With the old battery operated version we just knew we would spend the 25 or so dollars each month to purchase a new one as the light mechanism would fail. When they updated to the rechargeable version I was ecstatic to try it. I bought one and it lasted an entire month before we lost it over a fence. I purchased a replacement thinking that Nite Ize finally figured out the design. I was wrong, this one lasted for about 6 or 7 evenings of ball fetching and stopped working. Just a disappointment that they can't get this issue solved.
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Reviewed in the United States on December 18, 2025
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Chris Aultman
Whiting, US
★★★★★ 5
Doggy and Daddy like the pretty lights
My dog loves this ball! So do his friends. He's not much of a ball guy during the day, but loses his mind with this ball. And I like it because the pretty changy colors agree with my edibles. Very durable and the charge seems to last at least five hours.
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Reviewed in the United States on December 23, 2025
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Jiggs
Lowell, US
★★★★★ 5
Charging does take some time.......
Works equivalent to as they may.....
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Reviewed in the United States on April 23, 2026
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M
New York, US
★★★★★ 4
My dog loves them
Love them but wish they were a bit more durable. The bounce high, fit the thrower and they don’t weight too much. A little steep on price but the dog loves them
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Reviewed in the United States on May 24, 2026
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Amazon Customer
New York, US
★★★★★ 5
EXCELLENT PRODUCT!!!!!
If I could give it 10 stars, I would. This ball is AMAZING! Love that it's rechargeable, that it shuts off after 10 minutes of inactivity, that it changes colors. It's dark by the time I get home from work so playing ball in the dark with this ball is a game changer.
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Reviewed in the United States on December 31, 2025

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