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The Right Choice: Choosing a College and Why it Matters

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The Right Choice: Choosing a College and Why it MattersPersonal salvation and marriage are more important decisions. Beyond that, few life decisions are more challenging and full of consequences than the decision to attend college. Not only are the financial, social, and spiritual stakes high, the deluge of information is confusing and often conflicting. With The Right Choice: Choosing a College and Why it Matters, Dr. Jackson helps the student, parents, pastors, and family to choose wisely a college

Personal salvation and marriage are more important decisions. Beyond that, few life decisions are more challenging and full of consequences than the decision to attend college. Not only are the financial, social, and spiritual stakes high, the deluge of information is confusing and often conflicting.

With The Right Choice: Choosing a College and Why it Matters, Dr. Jackson helps the student, parents, pastors, and family to choose wisely a college pathway for maximum life impact. While making no secret of advocating for the benefits of a faith based higher education experience, Choosing College provides a narrative conversational style that equips the reader to navigate the forest of data, influences, and life perspectives.

Dr. Jackson brings a strong bias towards three particular dimensions of this important life decision. Thriving Spiritually is about your faith growing during college rather than being destroyed. Quality Liberal Arts Education is about learning to read, write, think, and speak well; these abilities will serve you the rest of your life in whatever pursuits you attempt. Exceptionally Employable helps to describe you as a college graduate understanding what is valuable to your first and any future employers you may have.

READ CHAPTER 1

ABOUT THE AUTHOR

John Jackson is the 6th President of William Jessup University located 20 miles outside of Sacramento. He has his PhD from the University of California.

The University has tripled in size in the past 6 years and now has a full suite of undergraduate, graduate, and online degree programs and is regionally and nationally ranked.

He is also an author and speaker about Leadership, Transformation, and Spiritual Growth.

John is married to Pam and they have 5 children, 3 son in loves, 3 grandchildren and a big dog named Max.

REVIEWS: 

"John Jackson understands leadership and he understands higher education, he understands the church and he understands the pulse of the rising generation. If you are a parent of a high school student who is grappling with what kind of college to attend, or you ARE that student, you will have a lot to gain by adding THE RIGHT CHOICE to your must reads."

"John Jackson understands leadership and he understands higher education, he understands the church and he understands the pulse of the rising generation. If you are a parent of a high school student who is grappling with what kind of college to attend, or you ARE that student, you will have a lot to gain by adding THE RIGHT CHOICE to your must reads.
Barry H. Corey, President of Biola University and author of Love Kindness: Discover the Power of a Forgotten Christian Virtue

"The importance of the right college education cannot be understated. As many of us have experienced, choosing a college can be a life-changing choice and John's insightful book will certainly help you make wise and informed choices when it comes to the best possible college education. His decision matrix is memorable and easy to follow and his advice is practical and essential for those navigating the overwhelming details of a good college experience and outcome."


"The importance of the right college education cannot be understated. As many of us have experienced, choosing a college can be a life-changing choice and John's insightful book will certainly help you make wise and informed choices when it comes to the best possible college education. His decision matrix is memorable and easy to follow and his advice is practical and essential for those navigating the overwhelming details of a good college experience and outcome."

Ed Stetzer, Wheaton College

"This book is full of wisdom and practical advice for anyone facing tough decisions. I am grateful for Dr. Jackson sharing these valuable lessons in a conversational way. This book is like speaking with a trusted friend."
Brady Boyd, New Life Church, Colorado Springs Author of "Remarkable"

"I'm astonished at the lack of wisdom available to help students make one of the 5 most important decisions of their lives. John Jackson has done future generations a huge favor with this very helpful book written by one whose whole life is devoted to guiding and building into college students."
Gene Appel, Senior Pastor. Eastside Christian Church, Anaheim, CA

"I live with a philosophy that I need to surround myself with wise counsel. I regularly seek out wisdom and insight from those who know more than me and have more experience than me. There are many times where I feel overwhelmed and do not know what to do. I want to make the right choice, but I am not sure what that is. In those times, I seek out those valued voices of counsel. I am a father of three children and deciding on which college to attend is a major life decision we have made and will make again. Whether you are a student or a parent, that life decision can be overwhelming and confusing. I am so grateful that Dr. John Jackson has written The Right Choice to help others navigate that season with wisdom and insight. Dr. Jackson has taken the time to write this book in order to come alongside you, like a friend and mentor, with wisdom and insight, to help you make a choice that will impact the lives of those you love the most."
Banning Liebscher, Jesus Culture Founder and Pastor

What about college? President John Jackson gives any student a framework for deciding if college is a good choice and if so what college might be the right one. He does so clearly, cutting through what is not necessary to what matters. As a leading Christian educational leader and entrepreneur, Jackson sees both the changes happening in college education and the important values that have endured and will endure. This book is an excellent guide to a big decision that must be made in confusing times!
John Mark N Reynolds PhD, President, The Saint Constantine School Senior Fellow in the Humanities, The King's College

"John Jackson has written a helpful tool for working through the myriad of complex issues that surround choosing a path and place of higher education. If you're looking for help in selecting the college that's right for you (or know someone who is), this book will provide invaluable help."
Larry Osborne, Pastor & Author, North Coast Church

"I did not go to college. But three of our kids have completed their college education, and we just sent our fourth off to his freshman year. This is a book I wished I'd had in my hands 8 years ago when we started down this path. So many families are going to benefit from Dr. Jackson's wisdom.
Tim Stevens, Vice President of Consulting, Vanderbloemen

"As it pertains to our God ordained destiny; the right decisions will facilitate, advance, and accelerate while the wrong choices can easily obstruct, hinder and impede. The Right Choice equips the student committed to doing God's will with the necessary tools not only as it pertains to selecting the right school but also in living the right life; must read, must do!"
Samuel Rodriguez, New Season Lead Pastor, NHCLC President, Author of You Are Next!, Executive Producer Breakthrough The Movie

"For any complicated journey a map is indispensable...a guide for the way forward that doesn't tell you there is only one way to arrive at your destination. For parents and kids considering college, this is that book. I wish John had written this fifteen years ago. Drawing us to the intersection of dreams, desires and details, John then moves to consideration of public, private and faith-based college options. Helpful beyond words."
Nancy Ortberg, CEO of Transforming the Bay with Christ

"I'll never forget my son Ben doing something that had never been done to me as the pastor of a church - he interrupted my staff meeting & handed me his acceptance letter to NYU in Manhattan! We both embraced as he wept for joy and I wept for how! It was the right decision, the right school & it has paid huge dividends. This book addresses issues that must be faced when deciding on a college. Dr Jackson has written an excellent book that every parent and prospective college student should read."
Bob Roberts, Founder NorthWood Church / Glocal.net

"The RIGHT CHOICE, by John Jackson, is a superb resource to provide direction for students, parents, and others in the important decision related to the selection of a college. Based on his years of leadership in higher education, Jackson displays great wisdom and insight in helping his readers walk through the various options in what is often a challenging and complex process for more than a few. I am delighted to heartily recommend this fine book with confidence that it will be the right choice to provide guidance for many along the way."
David S. Dockery, Chancellor, Trinity International University/Trinity Evangelical Divinity School

"Dr. John Jackson has provided a helpful tool in a manageable package. Use his wisdom to help you mine through the options to make the right college choice for you."
Dr. Robert E. Logan, Adjunct DMin Professor at Fuller Seminary, author of The Leadership

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Paola Polanco
Port Orchard, US
★★★★★ 5
Perfect for aggressive chewers — my dog loves them!
Style: Medium, Size: 3 Chews, Style: Medium, Size: 3 Chews
I’m so impressed with the Native Pet Yak Cheese Himalayan Dog Chews! My pit-bull (Queen) is a medium-sized dog who is an aggressive chewer who usually destroys treats in minutes, but these last a long time and keep her completely occupied. They’re 100% natural, have no weird smell, and don’t leave any mess behind. I also love that they help clean her teeth while she enjoys them. It feels good knowing she’s getting something healthy and satisfying at the same time. Definitely a must-have for any dog owner looking for durable, natural chews — I’ll be buying more!
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Reviewed in the United States on November 2, 2025
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A.G.
Lowell, US
★★★★★ 4
A bit disappointed in our most recent order.
Style: Large, Size: 3 Chews, Style: Large, Size: 3 Chews
**update 11/15** Native Pet reached out directly and offered a full refund. I appreciate that they took my feedback seriously and took steps to resolve the issue. We love Native Pet and have gotten several other products that our pup not only enjoyed but also all did what they say they do. Native Pet does make high quality goods for pets and we will continue to be customers. I did not enjoy writing my 3 star review but I wanted to make sure that the brand that we love was aware we didn’t get what we were expecting for the first time in over a year of purchasing. I’m upping my review to 4 stars, but please know that these yak chews are seriously amazing if you can ensure you get the right size for your dog!! —Prior review— Before our most recent order I would have given these 5 stars. We have been buying these yak chews since we adopted our rescue girl in July 2022. These are by far the best “bones” we have been able to find since they are fully edible and can transform into crunchy treats when they get to the end of their life, and they do not upset our baby’s tummy. We love these and have the 3 pack on auto ship. However, our most recent order received on 11/9 is a disappointment. We originally bought the medium chews when we first got our dog because she is medium sized and 45-50lbs, but she turned out to be a big chewer. The medium were too small for her and she was able to bite off large chunks and go through them too fast. We switched to the large which have always been thicker and just a little bit longer so she went through them a little slower and couldn’t get as many big chunks off. Our 11/9 order contained what appears to be the same size as the medium chews, which we don’t get anymore for the reasons stated above. I added a photo of what we received next to pieces left from our prior order. You can clearly see the pieces from the prior order are thicker (circled in green). I didn’t spend $28 to get medium sized yak chews. I understand they can all be slightly different sizes even within the same package, and we sometimes get thicker/thinner/darker/lighter chews, but these are just very SMALL compared to the other large chews we’ve received over the past year. It seems strange that I would suddenly need to start purchasing the extra large chews to get the same substantial size as the large ones I was getting before, unless there’s been a change in the product design itself. I really hate leaving negative reviews. I prefer to only leave reviews when I have a great experience because I think it’s important to share those things rather than complain. If I really have an issue, I usually reach out to the seller if I can. In this case, I can’t find a way to contact the seller to ask if there was a change in the product or if this was an error but I guess I can go through an Amazon customer service rep if needed. This product can’t be returned which is typical of food-like items, but I would like to know why this order seems so inconsistent from what we’ve gotten in the past.
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Reviewed in the United States on November 9, 2023
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StarlaC
Whiting, US
★★★★★ 5
Dogs LOVE and My Belongings Are Safe(r)
Style: Medium, Size: 10 Chews
I have two small dogs (~13LBS) and they LOVE to chew. Those two will take anything new and chew it. ANYTHING. Especially if it's plastic. The damage to things like eye glasses, medication, valued toys, etc has been significant. They have 50 toys, but nothing is better than good old fashioned chewing for these two. Desperate for anything that will keep their attention long enough to distract them from my stuff, I gave these a try. They LOVE these things! Bonus Fun - give virtually identical chews to each dog and instead of them each happily chewing, they like to torment each other by taking the chew from the other and instead of just moving on to the other, they wrestle each other for possession of whichever chew has been identified as "IT" that day. Many hours of fun! The best part, they always have something hearty to chew, which makes them less likely to steal my stuff. I buy the Medium and they last about a week since they are small dogs. So, while these are pricey, they do last a while for my little guys. I have tried a few other brands of Yak Chews and these ones seem to last the longest. Another brand I got, they were able to eat the entire one in an afternoon instead of lasting a long time like these, so they are definitely higher quality and sturdier than other brands.
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Reviewed in the United States on October 11, 2023
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SuperBlindGirl
West Palm Beach, US
★★★★★ 5
Portable, no smell, keeps my dog busy
Style: Small, Size: 15 Chews
I started buying these for my dog a few years ago at the recommendation of the guide dog school trainer. They are fantastic! They are hard and almost seem like a bone, but they have no smell and are nice and dry and not greasy. They are easy for me to put in a bag and take with me if I need to keep my dog busy or quiet while I am doing something else, such as when I take my dog to a restaurant or speaking engagement as he can be kind of high energy. My guide dog is a yellow lab and weighs about 70 pounds. I keep the small ones handy, and it takes him about 15 up to 30 minutes to finish it. The larger sizes are good if you need something that will last longer. These have been absolutely a great resource for my dog and I highly recommend them!
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Reviewed in the United States on August 3, 2024
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Ross Velardi
Waukegan, US
★★★★★ 5
Very good chew and great customer service
Style: Medium, Size: 10 Chews
We have been ordering Native Pet's medium Yak chews from Amazon for some time now as a subscriber item, averaging a 10 pack about every 3 weeks. We chose the Native Pet brand based on the many positive reviews and had been very happy with our choice with the exception of our most recent 2 orders. As with any natural product, there are differences in the chews in every package. Since the chews are very hard, we prefer the ones that are just a little "softer" and wear away as our dog chews them versus the slightly more brittle chews that can have larger chunks break off, potentially presenting a choking hazard. With that said, most of the chews we received were of the former consistency and hardness until we received a pack where the screw top was very loose and the foil seal was compromised which may have allowed them to dry a bit more than normal. We gave the chews to our dog (I probably shouldn't have in retrospect) and EVERY chew was now brittle and broke off large chunks. The next order arrived in a large envelope from Amazon and the contents were completely out of the package with the screw top completely off, a black powdery substance at the bottom of the envelope and inner portion of the screw top, and the moisture packet and 10 chews were loose in the envelope. This time they went into the garbage. I decided to call Native Pet and let them know there may be a rough handling issue at Amazon, or an issue with their shipping... or whatever.....but that there was definitely a customer issue. I received a text message almost immediately from Pat Barron at Native Pet giving me a direct email to communicate the circumstances and to attach some photos. Pat was appreciative for the notification and photos, genuinely concerned with the quality of their product, and graciously offered a replacement as a gesture of good will from Native Pet. It was outstanding customer service from an individual and company proving they actually care for you as a customer and for your continued satisfaction with their product.
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Reviewed in the United States on March 9, 2021

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