Advertising and Consumer Culture in China

Advertising and Consumer Culture in ChinaDive deep into the intricacies of *Advertising and Consumer Culture in China*, a seminal work that explores the evolution of advertising within the context of China's rapid modernization and cultural globalization. This BRAND NEW book, published in 2016 by John Wiley & Sons, encapsulates the dynamic landscape of both Chinese and foreign advertising practices, highlighting the innovative digital advertising strategies that have surfaced in the post WTO

Dive deep into the intricacies of *Advertising and Consumer Culture in China*, a seminal work that explores the evolution of advertising within the context of China's rapid modernization and cultural globalization. This BRAND NEW book, published in 2016 by John Wiley & Sons, encapsulates the dynamic landscape of both Chinese and foreign advertising practices, highlighting the innovative digital advertising strategies that have surfaced in the post-WTO era. With 280 pages of thorough research, the author, Li, employs methodologies including extensive interviews and participant observation to dissect the last three decades of advertising transformation in Post-Mao China.

This comprehensive analysis is not just an academic pursuit; it serves as a vital resource for students, scholars, and industry professionals engaged in communication, cultural studies, media, and international business. The book sheds light on the intersection of economic, social, political, and cultural changes in China, offering unparalleled insights into how consumer culture is shaped in this complex environment.

Whether you are a student seeking to understand the nuances of advertising in a global context or a professional looking to enhance your knowledge about Chinese market strategies, this book is an essential addition to your library. Explore the captivating world of *Advertising and Consumer Culture in China* today. **Free shipping available**. Please allow up to **6 weeks for delivery**. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780745671178
Year: 2016
Publisher: John Wiley & Sons (UK)
Pages: 280


Description:


 This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China™s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.


Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China.


The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.