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Description
Landing Page OptimizationDiscover the ultimate resource for maximizing your online success with 'Landing Page Optimization, Second Edition.' This comprehensive guide is your go to reference for enhancing your digital marketing strategy through effective landing page design. Whether you're a seasoned marketer or just starting, this book provides fully updated insights into optimizing your landing pages to drive higher conversions and profitability. With detailed case studies
Discover the ultimate resource for maximizing your online success with 'Landing Page Optimization, Second Edition.' This comprehensive guide is your go-to reference for enhancing your digital marketing strategy through effective landing page design. Whether you're a seasoned marketer or just starting, this book provides fully updated insights into optimizing your landing pages to drive higher conversions and profitability.With detailed case studies showcasing before-and-after results, you will learn essential techniques on how to leverage Google's Website Optimizer tool. Dive into best practices for testing content types, interpreting results accurately, and identifying common landing page design mistakes that can hinder your performance. This second edition incorporates the latest findings in web usability, ensuring that you have the most relevant information at your fingertips.
In addition, the book includes a step-by-step implementation plan that guides you through the process of optimizing your landing pages for peak performance. Gain valuable tips on acquiring support and resources, making this a must-read for anyone serious about improving their online presence.
*Condition:* BRAND NEW
*ISBN:* 9780470610121
*Year:* 2012
*Publisher:* John Wiley & Sons Inc (US)
*Pages:* 480
*Shipping Information:* Free shipping on this item. Delivery may take up to 6 weeks. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470610121
Year: 2012
Publisher: John Wiley & Sons Inc (US)
Pages: 480
Description:
A fully updated guide to making your landing pages profitable
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
Features fully updated information and case studies on landing page optimization
Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
Provides a step-by-step implementation plan and advice on getting support and resources
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
Very well made
Color: Light Khaki, Size: Large
Love this shirt. Fabric is great. My husband needed a dress casual shirt for our granddaughter’s garden party wedding reception This is perfect.
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Reviewed in the United States on May 28, 2026
★★★★★ 5
Quality item at a very reasonable price.
Size: X-Large, Color: Black Red
I've gone with the coofandy brand for the past few years. They make good quality shirts at a reasonable price and the fit is usually consistent. They're a little difficult to get the packing wrinkles out but it can be done. I wish they would label what style each shirt is because they make several different ones. Overall very satisfied.
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Reviewed in the United States on June 3, 2026
★★★★★ 5
Cool Cuban Shirt
Size: Large, Color: Black Dark Gray
Looks nice and lightweight. I hand washed it and it turned out well. I used an iron to lightly press it. Overall the wrinkles were not bad. Would recommend
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Reviewed in the United States on May 26, 2026
★★★★★ 4
I just wish it wasn't vacuum packed.
Size: Large, Color: Black Light Brown
If the shirt wasn't vacuum packed to introduce bad creases/wrinkles, this would be a 5 star review.
For the price, this is a nice and comfortable shirt. The thickness is really good for a polyester/spandex blend shirt; it's the right thickness for a summer shirt (because polyester doesn't breath at all). The rather small amount of spandex makes it just stretchy enough to give when moving. It wears a little like a fitted shirt, but it's not too tight at all for a bigger guys. It's not a loose fitting shirt, but it still feels like the correct size (my size was large). Note: This does have a bit of a V-Neck style, there's no button for the neck and the highest button is lower than most shirts.
Unless you've a good iron with a steam feature, you're going to have a hard time safely getting rid of the wrinkles/creases from the vacuum packaging. This is a delicate fabric blend and high temperatures will permanently ruin it. I tried to quick wash and low temp dry in a machine with no results. Using a good iron on delicates/synthetics heat setting wasn't quite hot enough to undo the creases. Several steam blasts did wonders, but this was a time consuming process. You might get away using a drying machine at a higher heat for a short burst, but it's a risk.
The stitching is good for the panels and arms. The different colors are different pieces of materials and not just dyes. The stitching at the bottom of the shirt, however, is jagged; not terrible, but it's a blemish.
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Reviewed in the United States on July 13, 2025
★★★★★ 5
Vintage shirt goes great with vintage cars!
Size: Large, Color: Black Dark Gray
Loved it for my husband, we have vintage cars. It’s the perfect look, but I bought him 3 from this company and he chose 2 out of the three. Great shirts
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Reviewed in the United States on May 26, 2026