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Description
The Advertising Effect eBookCondition: BRAND NEW ISBN: 9780195594140 Year: 2014 Publisher: Oxford University Press ANZ Description: This product is also available in paperback. This book will also be available on kindle from Amazon. Want to know how to influence other people? s behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best known brands across the globe. These techniques are grounded in
Condition: BRAND NEWISBN: 9780195594140
Year: 2014
Publisher: Oxford University Press ANZ
Description:
This product is also available in paperback.This book will also be available on kindle from Amazon. Want to know how to influence other people?s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider?s guide, to the ultimate behaviour change industry ? advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
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4.2 ★★★★★
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Product Reviews
★★★★★ 5
This is an awesome toy for dogs and cats!
Color: red
This is such a cool toy for a dog or a cat. I bought it for my 28 pound Aussie doodle. She’s slightly laid up after an injury recently so I’m trying to come up with things she can play with in the house without excessive running. This totally keeps her engaged and she loves it. But I have to watch her because every once in a while she’ll just catch it and try and chew on the ball! But I’ve been sharing it with my neighbor who has a cat. She’s borrowing it today and her cat loves it too! It seems pretty durable overall but it certainly doesn’t want my dogs’s jaws trying to crack it into. You do hear a humming noise while it’s running but I think that’s to be expected. Mostly I just love how much it entertains both dogs and cats!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 7, 2026
★★★★★ 5
So cute and entertaining to watch!
Color: pink
Bought for my miniature schnauzer. She didn’t know what to think at first but loves it now. It’s so much fun watching her play and keeps her busy! My dog isn’t much of a chewer and loves the movement/chase of this toy. Wouldn’t recommend for big dogs or chewers as there’s a plastic piece that can come off.
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Reviewed in the United States on January 9, 2026
★★★★★ 1
I stops working & doesn't recharge
Color: blue
I just recieved this yesterday 5-23-2026. My new puppy loves it. But after it stopped working and I went to recharge it. it just will not recharge. I currently have it still trying to recharge. so I am not sure what to do other than trying to charge it. I may need to look for something else.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 24, 2026
★★★★★ 5
Let's play
Color: red&green
My dog loves this toy and he will play it until it dies the noise is fine the material is great the pets love it easy to recharge and keep your pet busy for a long time so good I had to buy a second set
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Reviewed in the United States on June 12, 2026
★★★★★ 3
Nice Idea But Won't Last With A Frenchie
Color: orange & blue, Color: orange & blue
My dogs loved the balls, however, withing 30 minutes, they were in pieces. Be careful because these parts can become choking hazards. Maybe they should try to make them a bit more sturdy, then I would buy again. Wish I could give them more stars because I liked them and the dogs did too.
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Reviewed in the United States on June 3, 2026
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